Maximizing Your Home’s Value, Part 2 of 3: Home Staging - The Porter Group

Maximizing Your Home’s Value, Part 2 of 3: Home Staging

When it comes time to sell, what can you do to maximize your home’s value? In this second part of my series, I’ll discuss the value of home staging.

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Last time in our discussion about how to maximize your home’s value, we discussed deferred home maintenance, which you can watch here. In today’s second part, I’ll be discussing the ins and outs of staging your home.

Staging your home can be broken down into two categories:

1. Vacant staging. If your home is empty, we’ll have a professional stager come and take a look at the different spaces in the home to figure out how best to arrange it. Then, with that advice in mind, we’ll bring in furniture and decor to bedeck the home so that when a buyer walks in, they’ll be able to take the template we’ve laid out and imagine themselves living there.

2. Staging while living in the home. If you’re still living in the home, we’ll, of course, stage it differently than if it were empty. During our staging consultation, our stager will come through and look at all your furniture and decor throughout the home and suggest ways to arrange it to be most pleasing to a buyer’s eyes. This may involve removing certain items or just shifting them around, depending on what the stager recommends.

Homes that have been staged well tend to sell faster and for more money, and they also take way less time and energy throughout the negotiation process.

Staging is an important part of the selling process not just because it helps visiting buyers to imagine themselves living there—95% of buyers view the homes they like online before they ever go to see them.

A well-staged home shows very well in the listing photos associated with your property, so if it looks good online, there’s a better chance those buyers will take the time to come view it in person. If we can’t get buyers to come see your home, we’ll have a very hard time selling it, and if we can’t get multiple buyers to your home, it’ll be hard to maximize its value.

Statistics from the National Association of Realtors show that homes that have been staged well tend to sell faster and for more money, and they also take way less time and energy throughout the negotiation process.

If you have any questions about staging a home or maximizing its value, don’t hesitate to reach out to me. I’d love to answer your questions.