Maximizing Your Home's Value, Part 3 of 3: Why It's Important to Price to Sell - The Porter Group

Maximizing Your Home’s Value, Part 3 of 3: Why It’s Important to Price to Sell

Pricing is a critical piece of the home buying puzzle. Here’s the best kind of pricing strategy in this market.

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In our previous discussions about how to maximize your home’s value, we discussed deferred home maintenance, which you can watch here, as well as staging your home, which you can watch here.

Today we’re finishing up our three-part series on maximizing your home’s value by explaining what it means to price your home to sell. Before we jump into this topic, I do want to say a few things:

1. It doesn’t take any skill to just sell a house. If your home is worth $300,000, pricing it at $250,000 will get it sold in a week no matter who your agent is. What really takes skill and expertise is maximizing the value of your home and pricing it right to get the most money possible.

2. Overpricing is not a good way to sell your home. A lot of people think that overpricing their home by $25,000 or $50,000 is a smart strategy because a buyer will give them a lowball offer and they’ll just meet in the middle, right? Wrong. This is not the best way to maximize the value of your home. Overpricing will only cause the home to sit on the market until you reduce the price.

Overpricing is not the best way to maximize your home’s value.

Buyers and buyer’s agents are aware of the market and the specific houses in that price range. Here’s how we price your home to sell: by showing the most value possible to the most buyers possible. That gets more buyers interested and allows for multiple-offer scenarios. When we have that scenario as a seller, we’re always going to win.

Better pricing means more activity, more offers, and more money on your sale.

If you have any questions for me about the best way to buy or sell a home in the current market, don’t hesitate to give me a call or send us an email. We look forward to hearing from you soon.